Kingfisher Natural Toothpaste is the UK’s leading brand of natural toothpaste. It contains no artificial colourings, flavourings, sweeteners or preservatives. Instead, we use natural ingredients. Real fennel and real strawberries, for example. Kingfisher is available in 10 great varieties including Fluoride and Fluoride-Free versions. Kingfisher isn’t tested on animals and contains no animal products whatsoever. It is GM-free, Vegan and made to Halal and Kosher standards.